Digital Marketing Certificate Crafton - Certificate of Achievement

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
Requirements for transfer to another College/University may differ from associate degree requirements. Consult with a Counselor!
Please be advised: Online courses vary by semester. Refer to the current Class Schedule for accurate online course availability.

The Digital Marketing Certificate is a blend of marketing and multimedia courses that will provide students and overview of concepts that involve marketing and multimedia. The courses will provide foundational education to students in marketing and digital communication. The courses also provide basics of marketing principals that included and not limited to pricing, revenue, sales and marketing environment

The pathway below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this pathway. It is always recommended that you meet with an academic counselor to develop a personalized educational plan.

Create an integrated marketing communications plan which includes target audience analysis, pricing objectives, promotional strategies and measures of effectiveness.

Create an integrated marketing communications plan which includes target audience analysis, pricing objectives, promotional strategies and measures of effectiveness.

Calculate and forecast pricing, revenue, sales and profit scenarios in a marketing environment.

Produce marketing correspondence and materials using common software applications.

Program Map

O Available Online
GE General Education
Program Requirement

1st Semester

9 units
BUSAD 100
Introduction to Business
Introduction to the fundamentals concepts of business in today's economy. Survey of business entities, business activities including accounting, finance, management, and marketing as well as the role information systems, law and regulation, and ethics have on business operations.

Course Details:

    MARKET 100
    Marketing Principles
    Principles and methods of marketing, as practiced by successfully managed business firms. Topics include demand analysis, forecasting, product development, price determination, distribution channels, material handling, advertising, and personal selling.

    Course Details:

      MARKET 110
      Principles of Advertising
      Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing.

      Course Details:

        Apply for Graduation!

        Now that you are enrolled in your last semester of classes, it's time to apply for Graduation! Schedule an appointment with a counselor to complete a Graduation Check to make sure you are on track towards earning your degree/certificate. During your appointment, the counselor can assist you with submitting your Graduation Application. Feel free to review the Steps to Graduation prior to your appointment and be aware of the Graduation Application Deadlines found on Step 2.

        Remember: you must RSVP in March if you would like to participate in the Commencement Ceremony held in May! We look forward to celebrating with you.

        2nd Semester

        6 units
        MULTI 100
        Multimedia Foundations
        Introduction to multimedia technologies, concepts and principles of design and media production. Explores software applications as they relate to current methods of digital media production for print, screen, animation, interactivity, and 3D design. Investigates the historical and conceptual relationship between art, media, and technology.

        Course Details:

        MULTI 111
        Adobe Photoshop I
        Design, creation, and manipulation of original and existing images and photographs using Adobe Photoshop. Preparation for the Adobe Certified Expert (ACE) certification exam in Photoshop.

        Course Details:

        1. Departmental Recommendation: CIS 091